Email marketing is a way to reach consumers directly via electronic mail. Unlike spam, direct email marketing reaches those interested in your business’s area of expertise. No matter what you’re selling, it is a way to reach thousands of potential customers directly at a relatively low cost when compared to advertising or other forms of media exposure. It brings your business’ message through an attractive mix of graphics, text, and links directly to people who may have never heard of your business or considered your products, but are knowledgeable and interested in your product/service.
Email Marketing: How Important Is It?
Despite the rise of social media and unsolicited spam, email remains the most effective way to nurture leads and turn them into customers. Although there are many reasons you should make email marketing one of your top priorities, here are the 5 main ones…
1. Email is the #1 communication channel
Did you know that at least 91% of consumers check their email daily? That can’t be said of any other communication channel.
2. You own your list
On any social media platform, your account could be suspended or deleted at any time, for any reason, without notice. However, you own your email list. No one can take those leads away from you.
3. Email converts better
People who buy products marketed through email spend 138% more than those who do not receive email offers. Email marketing has an ROI of 3800%. That’s huge! And if you are wondering if social media converts even better, think again: the average order value of an email is at least three times higher than that of social media.
4. Light on your pockets
Emailing is an inexpensive way to advertise your company and its products and/or services compared to many other types of marketing.
5. Ease of use
Emailing is also extremely easy to set up and track, making it a very accessible type of marketing for all kinds of businesses. The huge advantage of email over social media is that prospects and customers are more likely to see an email than social media. Just posting something doesn’t mean that everyone you want to see your message will see it. Your post might not even show up in your targets’ social media streams. However, an email will sit in the inbox until its read (or deleted).
Email marketing campaigns should be a part of every website’s overall growth strategy. When used correctly, they can turn in great returns at low costs, while engaging your subscribers at the same time. Simply put, Email is THE best way to make sales online.
Increase the chance of Open-rate of your marketing email:
Everyone always looking for that one magic formula—the perfect message that will electrify opt-in campaigns. But the proliferation of e-mail makes it tough to stand out. Here are 7 tips that’ll help you get breakthrough open rates.
1. A great subject line
Steer clear of misleading or mysterious subject lines. Nothing screams spam louder than “How are you?” An effective subject line includes a benefit and relates directly to your offer, such as “Save 60% on tape stock.”
2. How hooked are your readers?
The first few sentences contain your hook and are the most critical part of your email. The hook is the central message of your mailing. It should be clear and intriguing. Be sure it focuses on what they’ll get, not on what you offer.
3. What do your readers do next?
Your email should have two or three paragraphs-no more. The body should support your hook using benefits, then close with a call to action. Tell readers what you want them to do and include hyperlinks such as “Click here to register.”
4. Use clear, direct language –
A well-written message uses an active voice and has short, concise sentences. This is crucial because as many as half of your recipients will read just the first few sentences before deciding to continue. If writing isn’t your strong suit, consider hiring an email copywriter.
5. What’s your USP?
Your email should have one subject and one subject only. Resist the temptation to make multiple offers, which may confuse your recipients and dilute your message.
6. Stop beating about the bush –
Some email marketing messages fall short because they fail to include all the information customers need. Be sure to include vital data, such as pricing and deadlines. It’s unreasonable to expect customers to visit your site to get the information they need to evaluate your email offer.
7. Make it readable.
Even the best copy can’t sell if your email looks too dense. Keep paragraphs to three or four lines and double-spaced. Use bullets or stars to emphasize key points, but avoid text in all caps or multiple exclamation points. Also, avoid breaking or wrapping URLs into two lines—it may cause technical problems. By eliminating these barriers, it’ll be easy for customers to take advantage of your offer and dramatically boost your results.
There’s never just one simple solution or answer when it comes to email marketing. It’s about experimenting with different tactics and figuring out what works best for your business. However, we hope these best practices have given you some ideas and inspiration as to how you can optimize your email marketing efforts and increase engagement.